Press coverage for a book can be the most powerful tool to generate sales. That is because journalistic coverage is trusted much more than advertisements, and it is free.
Getting journalists to talk about your book, however, is not an easy task. After all, there are hundreds of thousands of books published each year in the United States alone, and many more worldwide. All of these authors, publishers, and publicists are competing for attention with the same journalists and editors.
So, how do you get your message heard above the "chatter"?
The first step is to develop a press release. A press release allows you to cast a wide net to thousands of journalists all over the country. But don't stop there!
Next you need to pick up the phone and personally contact editors and journalists that cover your topics. Your goal is to let them know you exist, and to make yourself available for interviews. If you don't like to use the phone, use your email, but reach out to as many journalists as you can.
It is a good idea to ask editors if they have an editorial calendar, and then to respect their calendar by providing them information that is relevant to their articles in a timely manner. Keep in mind that many publications create their articles well in advance of their publication dates. So, get your stuff to them in plenty of time.
You will have to reach out to dozens of journalists before you will get your first "hit". But once you start getting coverage, you will find that it becomes much easier to get more in the future. So, don't give up. Persistence is the key.
You can learn more about publishing a book by visiting www.wwaow.com
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